Cycling boosts Alpine by $7m

BIKE BOOM: Bright CyclePath owner Brendon Dean says the growth of cycling in the Alpine Shire has been incredible over the last five years and the store, which he has operated for 15 years, is now flat out from September until the end of May.

AT least $7 million is being pumped into the Alpine Shire’s economy from cycling every year.

North East Media understands that $2.5 million of that that comes from those competing in bike events and the rest from recreational cycling tourism.

In another example of the sport’s continued growth in Bright and across the Alpine Shire, last weekend’s Santa Cruz Enduro Challenge was one of three new events scheduled for the region this year alone.

Last year there were 12 major cycling events in the Alpine Shire and council’s manager economic and community development Elaine Burridge said the region was now recognised as one of the country’s best cycling destinations.

“We had 12 major cycling events across the Alpine region in 2015 and that’s without the Alpine Cycling Club events and Big Hill Mountain Park club events,” she said.

“Events range from road cycling and road cycling events to charity rides, rail trail events – a couple of those have emerged – and the MTB events which has certainly seen the biggest growth.”

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